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Dallas Blanton Realty — Buyer Leads
Real EstateTotal Leads: 805Avg CPL: ~$5Best CPL: $3.4Improvement: Down from $19
Real Estate
Platform: Meta Ads (Facebook / Instagram)
Overview
Dallas Blanton Realty is a US brokerage focused on residential buying. The goal: acquire motivated buyer leads for distinct property types and turn more of them into booked calls with the agent.
Challenges
- High initial CPL on cold traffic: reduce and maintain CPL while raising lead quality (budget, neighborhoods, move-in timelines)
- Low motivation pre-call: deliver immediate value so users feel it's worth sharing contact details
- Property-type mismatch: make targeting and creative highly specific (Condos vs Lofts vs Houses) to avoid generic 'home search' fatigue
- Show-up rate: encourage leads to book and attend calls, not just submit a form
Strategy
Segment campaigns by property type, build bespoke creatives per segment, and gate curated listing presentations directly inside the lead form (instant delivery after submit). Retarget form viewers and opens to push Calendly booking, and iterate hooks weekly to keep CPL low and interest high.
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