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Jas Sign — Real Estate Lead Gen
Real Estate / ResidentialAvg CPL: $3-$3.5Leads/Month: 200-330Monthly Spend: $700-$1,000
Residential real-estate agent (buyer/seller inquiries), Australia
Platform: Meta Ads (Facebook / Instagram) — Lead Forms
Overview
Independent AU agent needed a steady stream of qualified viewing requests and early interest on upcoming listings—fast, consistent, and cost-efficient.
Challenges
- Competitive AU market & cost pressure
- Property cycle requires frequent creative refresh (pre-market → open house → active listing)
- Balance lead volume vs. qualification with short forms
Strategy
Lead-magnet sequencing: 1) Open-house previews (RSVP/slots), 2) Pre-market alerts ('be first to know'), 3) Active listings (book a viewing). Short lead forms for scale; longer forms for high-intent bursts. Geo + lookalikes; retargeting by views/clicks/form opens. Weekly creative cadence: street & interior highlights, map/area cues, subtle scarcity ('limited slots').
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