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PrimeMate — Newsletter Community
Newsletter / CommunityCPS (Men): $4-$5CPS (Women): $8-$9Onboarding Rate: 20-25%Total Spend: ~$2,700
Pre-launch dating community via newsletter
Platform: Meta Ads (Facebook / Instagram)
Overview
New-wave dating concept in pre-launch. Task: efficiently acquire newsletter sign-ups and convert a strong share to fully onboarded community members via questionnaire.
Challenges
- Brand-new product (no app yet): sell value & exclusivity
- Significant CPS delta by gender
- Critical step: sign-up → questionnaire completion
Strategy
Creative concept & scripts: positioning, moodboard, motion guidelines. Angles: exclusivity/curation, 'real connections', safety & vibe; gender-specific messaging. Weekly iterations: adjust visuals/copy to improve CPS and completion rate. Funnel: newsletter LP → questionnaire; question-teaser creatives nudged completion.