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SpectrumVis — ArchViz Growth
Architecture VisualizationTotal Leads: 1,000+CPL Range: $15-$17Duration: ~1.5 years
ArchViz / CGI services (global markets)
Platform: Meta Ads (Facebook / Instagram), Google Ads (Search / Brand)
Overview
SpectrumVis is a high-end architectural visualization studio working with top-tier developers and architects. We were engaged to scale international demand without sacrificing visual craft, keeping a steady flow of qualified inquiries.
Challenges
- Policy/compliance hurdles (real-estate-adjacent): keep ads live and scalable while respecting platform policies
- Creative craft vs testing speed: maintain premium visuals and brand tone while shipping new hooks weekly
- Lead economics at scale: hold CPL in the $15–$17 range while improving inquiry quality (project size, timelines, budget)
- Multi-region intent: adapt hooks and value props for different markets without fragmenting data
Strategy
Operate a disciplined creative system (precise crops, composition, subtle typography chips), run weekly hook tests on Meta for net-new demand, and use Google Search/Brand to harvest intent. Build layered retargeting by engagement depth, and deliver a workflow one-pager post-submit to pre-qualify leads and speed up sales conversations.
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