Google Ads
Show up when buyers search. Shopping, Search & Performance Max structured for profit, with clean measurement and brand defense
Proven results
Food & Beverage
Gaderia — Cold-Pressed Juices
Built SMM from zero and launched Meta ads + influencer/UG content engine. ROAS 5.09; retail purchase cost $0.98-$1.12 (AOV $10.3).
B2B Office Facilities
Ecosoft — Water Dispensers UA
First market push for the dispenser line via Meta lead gen. 70+ deals in 6 months; avg cost per deal ≈ $90.
Real Estate
Dallas Blanton Realty — Buyer Leads
Lead-gated presentations for Condos/Lofts/Houses inside Meta forms. 805 leads over summer at ~$5 CPL (best $3.4, down from $19).
Architecture Visualization
SpectrumVis — ArchViz Growth
1.5-year Meta + Google program with strict creative craft. 1,000+ leads at $15-$17 CPL; powerful retargeting and workflow handoff.
Food & Beverage
Gaderia — Cold-Pressed Juices
Built SMM from zero and launched Meta ads + influencer/UG content engine. ROAS 5.09; retail purchase cost $0.98-$1.12 (AOV $10.3).
B2B Office Facilities
Ecosoft — Water Dispensers UA
First market push for the dispenser line via Meta lead gen. 70+ deals in 6 months; avg cost per deal ≈ $90.
Real Estate
Dallas Blanton Realty — Buyer Leads
Lead-gated presentations for Condos/Lofts/Houses inside Meta forms. 805 leads over summer at ~$5 CPL (best $3.4, down from $19).
Architecture Visualization
SpectrumVis — ArchViz Growth
1.5-year Meta + Google program with strict creative craft. 1,000+ leads at $15-$17 CPL; powerful retargeting and workflow handoff.
Playbooks by sector
wasted spend on broad/PMax noise, weak product feed, brand cannibalization.
Brand defense + intent-driven non-brand; Shopping/PMax with feed prioritization (titles, GTIN, images), query sculpting/negatives, budget by profit tiers, seasonality rules.
ROAS lift after feed cleanup and brand/non-brand separation.
What's included
- Strategy: audit, hypotheses, roadmap — brand/non-brand, Shopping/PMax, competitor
- Account setup: structure/RSAs, Enhanced Conversions/GA4, conversion hygiene, brand safety
- Shopping/PMax: feed QA (titles/attributes/imagery), campaign priority, exclusions, asset groups
- Optimization: search-term reviews, negatives, bid strategies, experiments log; weekly loops
- Reporting: weekly + monthly/quarterly, plain-English actions
- Communication: shared group, approvals in Drive, response ≤24h (business hours)
SLA note: scope-based, fixed quote within 24h after discovery.