LinkedIn Ads — reach decision-makers when they evaluate vendors.
Creatives
Targeting & value props that fit buying committees
Audiences
- Company lists (ABM), company size/industry
- Job titles, Functions, Seniority, Skills
- Website/video-view retargeting
- Contact uploads & exclusions
- Geo, schedules, frequency
Offers (what converts in B2B)
- Document Ads: one-pager/checklist/ROI guide/case booklet
- Lead Gen Forms: short form + 1–2 qualifying questions
- Thought leadership: founder/executive POV; TL Ads
- Webinar/event: RSVP → reminders → follow-up
- Case-led carousels: problem → outcome → proof
Process & Measurement
Steps
- Discovery & ICP definition — segments, pains, offers
- ABM build & exclusions — account lists, titles, seniority
- Creative system — docs/carousels/video, founder POV
- Setup — Insight Tag, conversions, lead forms, offline conversion pipeline
- Launch & learn — weekly iterations, budget shifts
- Scale — winners → broader segments & geos
Measurement notes
- Lead quality scoring (fields/CRM feedback)
- Offline conversions / CRM handoff
- Meeting-booked rate & pipeline influence (plain-English reporting)
Proven results
Food & Beverage
Gaderia — Cold-Pressed Juices
Built SMM from zero and launched Meta ads + influencer/UG content engine. ROAS 5.09; retail purchase cost $0.98-$1.12 (AOV $10.3).
B2B Office Facilities
Ecosoft — Water Dispensers UA
First market push for the dispenser line via Meta lead gen. 70+ deals in 6 months; avg cost per deal ≈ $90.
Real Estate
Dallas Blanton Realty — Buyer Leads
Lead-gated presentations for Condos/Lofts/Houses inside Meta forms. 805 leads over summer at ~$5 CPL (best $3.4, down from $19).
Architecture Visualization
SpectrumVis — ArchViz Growth
1.5-year Meta + Google program with strict creative craft. 1,000+ leads at $15-$17 CPL; powerful retargeting and workflow handoff.
Food & Beverage
Gaderia — Cold-Pressed Juices
Built SMM from zero and launched Meta ads + influencer/UG content engine. ROAS 5.09; retail purchase cost $0.98-$1.12 (AOV $10.3).
B2B Office Facilities
Ecosoft — Water Dispensers UA
First market push for the dispenser line via Meta lead gen. 70+ deals in 6 months; avg cost per deal ≈ $90.
Real Estate
Dallas Blanton Realty — Buyer Leads
Lead-gated presentations for Condos/Lofts/Houses inside Meta forms. 805 leads over summer at ~$5 CPL (best $3.4, down from $19).
Architecture Visualization
SpectrumVis — ArchViz Growth
1.5-year Meta + Google program with strict creative craft. 1,000+ leads at $15-$17 CPL; powerful retargeting and workflow handoff.
What's included
- Strategy (ICP, offers, ABM map, testing roadmap)
- Account setup (Insight Tag, conversions, Lead Gen Forms, retargeting, exclusions)
- Audiences (company lists, titles/functions/seniority, contact uploads)
- Creatives (Document/Carousel/Video)
- Optimization (bid/budget, segment tests, experiments log, weekly loops)
- Reporting (weekly snapshots + monthly/quarterly reviews)
- Communication (shared group, approvals in Drive, response ≤24h business hours)
SLA note: scope-based, fixed quote within 24h after the meeting & brief discovery.